What "Athumani" Means

There are many answers to this question. First, “Athumani” is the name of my grandfather from Tanzania, whom I have never met. I chose this name for my brand because it connects me to my roots and my African family.

Athumani started as a project in my best friend’s workshop, where we spent countless hours chatting. He allowed me to perform some basic tasks to keep my hands engaged. Those were my first steps in jewelry making.

Years have passed since then, and I became a jeweler, initially focusing on traditional jewelry. However, everything changed during a trip to London. While visiting a street market in Camden Town, I spoke with an elderly lady selling silver jewelry made by her husband. She mentioned that many customers asked her for cock rings, but her husband vehemently refused to engage with such “dirty” items. That conversation sparked the idea for my own line of cock rings. At that moment, I had no understanding of what a cock ring was or how it was used, prompting me to do extensive research and watch many ‘educational’ videos before I felt ready to create one.